What is Spotify for Artists and why should musicians use it?

Spotify for Artists is a dedicated platform provided by Spotify that empowers musicians, producers, and managers to control their presence on the streaming service. It allows you to claim your artist profile, update your bio, add photos, promote upcoming releases, and even share playlists to engage fans. Beyond branding, one of its most valuable features is access to in-depth analytics, where you can see how many listeners stream your music, which songs perform best, and where your audience is located globally. For independent artists, this data is essential because it guides marketing efforts and touring strategies, while also boosting credibility when pitching to record labels or promoters. Using Spotify for Artists not only helps in audience engagement but also enhances your chances of being featured on editorial playlists, a major growth driver for music discovery.