How does fan engagement differ for independent artists vs. major label artists?

Independent artists often rely more heavily on direct, personal interactions with fans, as they don’t have the same marketing budgets or resources as major label artists. This means engagement can be more intimate, with indie artists using grassroots campaigns, personal messages, and exclusive content to maintain fan relationships. Major label artists may have wider reach but sometimes less personal contact with their audience. A3Tunes bridges this gap for both, helping independents scale their reach and enabling major label artists to maintain authenticity, ensuring engagement feels personal regardless of career stage.