How important are playback singers in shaping Telugu music?

Playback singers are the soul of Telugu music. Their voices bring lyrics and melodies to life, adding emotion, energy, and authenticity. Singers like S.P. Balasubrahmanyam, Chitra, Sunitha, Hariharan, and more recently Sid Sriram and Shreya Ghoshal have been instrumental in shaping the auditory identity of Telugu songs. Their unique vocal styles and versatility allow songs to transcend genres and appeal to diverse audiences. A3Tunes honors these voices by categorizing playlists by singer, showcasing not just their hit songs but also rare and underrated tracks that highlight their immense contribution to Telugu music.