What is DIY music distribution and how does it benefit independent artists?

DIY music distribution refers to the process by which independent musicians release and distribute their own music to digital platforms like Spotify, Apple Music, YouTube, and Amazon Music—without the involvement of a traditional record label. This model empowers artists to retain control over their rights, creative direction, and revenue. Platforms like A3Tunes simplify this process by offering intuitive tools that manage uploads, metadata, royalties, and analytics in one place. For indie artists, DIY distribution is not only more cost-effective but also gives direct access to fanbases worldwide, ensuring their music reaches global audiences while building a sustainable career on their own terms.