When should an artist release an EP instead of a full album?

Releasing an EP is ideal when an artist wants to introduce themselves to a new audience, share a few polished tracks, or build momentum between larger projects. EPs require fewer resources and are quicker to produce, making them suitable for testing different genres or gauging listener interest. They also allow consistent content release without the pressure of a full album. A3Tunes advises emerging artists to start with EPs to develop a fan base, collect feedback, and evolve creatively before committing to a full album release, which demands a more substantial investment of time and storytelling.